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Select an example of a tangible product and comment on its Brand and Packaging after studying relevant topics under Chapter 8.

Select an example of a tangible product and comment on its Brand and Packaging after studying relevant topics under Chapter 8..

Product Brand and Packaging
Select an example of a tangible product and comment on its Brand and Packaging after studying relevant topics under Chapter 8.
Here are few questions to think about?
1. What type of brand is it? National brand, dealer brand, store brand?
2. How familiar is the brand to the consumers? (hint: Brand familiarity model)
3. What is the Brand Name? Does the brand name have a role to play in the product’s success/failure?
4. Does the Brand has any tagline?
5. Comment on Packaging? How does the packaging serve the objectives-protection, promotion, and enhancement? (Exhibit 8-8: Packaging involves protecting, promoting and enhancing the product)
Your post should include a picture of the product along with your comment (provide a reference to the source)

Select an example of a tangible product and comment on its Brand and Packaging after studying relevant topics under Chapter 8.

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