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Business Research Methods

Business Research Methods.

Textbook: Business Research Methods 11th Ed. D.R. Cooper and
P.S. Schindler

Based on the content for week 4, we continue working on the case study “NCRCC: Teeing Up a New Strategic Direction”

http://highered.mheducation.com/sites/0073521507/information_center_view0/index.html

Go to the survey attached to the case study:

1. From studying chapter 12 content, and reading the case study survey, then select randomly five questions from the survey and identify the type of measurement scale (chapter 12) used in each question. Suggest using a chart in your response.

2. From studying chapter 13, then select three open-ended questions, three closed questions, and three measurement questions from the survey. Suggest using the following chart:

Classification

Questions

Open-ended

For instance:

(1) Please, provide any comments and suggestions you may have regarding the future direction of the club.

(2)

(3)

Closed questions

(1)

(2)

(3)

Measurement questions

(1)

(2)

(3)

 

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Business Research Methods

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